Good-bye, BlackBerry: 3 steps to prepare for its demise

It's easy to switch to iOS or even Android, no matter what type of company you are

If you rely on Research in Motion's BlackBerry smartphones, it's time to prep your exit strategy. RIM is in serious decline, and the slide has accelerated dramatically in recent weeks. The company has made massive layoffs, its stock price has plummeted -- a sign of investors losing faith -- and most analysts doubt very much its repeatedly promised BlackBerry 10 OS will be the Hail Mary that outclasses Apple's iOS or Google's Android.

The likelihood of RIM going bankrupt or becoming a skeleton of itself jumped significantly late last week when RIM revealed that BlackBerry 10 has been delayed yet again, now to early 2013, a year later than originally predicted. By then, iOS 6 and Android 4.1 "Jelly Bean" will be well established, and Microsoft's Windows Phone 8 will have debuted, offering for the first time enterprise security and management features that may finally near what iOS and Android offer. It seems unlikely users will desire the BlackBerry 10 in those circumstances.

[ A step-by-step guide: How to move your contacts from BlackBerry to iOS or Android. | Updated for iOS 5, Android 4, BlackBerry OS 7, and Windows Phone 7.5: Learn how to manage mobile devices in InfoWorld's 20-page Mobile Management Deep Dive PDF special report. ]

"RIM's potential financial troubles, weakened reputation, and so much effort into a tablet [the BlackBerry PlayBook] that has not caught on are all good reasons to look at other options," says John Pitts, president of managed services provider Tekcetera.

So what steps should companies take to prepare for the demise of RIM, if it happens in the next year or so?

1. Make the mental switch from mobile messaging to mobile apps

Many organizations have already opened up to iOS and, to a lesser extent, Android. For example, at furniture retailer Holly Hunt, a BlackBerry is considered the bare minimum for mobile users because it's designed for email and messaging, not so much for running apps and accessing the Web as iOS and Android devices can do very effectively. At Holly Hunt, the BlackBerry is no longer the preferred device, despite its long history with the company, notes says Neil Goodrich, director of business analytics and technology.

Schumacher Group, a provider of emergency room management services, is taking an even stronger line: It will move from BlackBerrys to iPhones once iOS 6 comes out this fall, says CIO Doug Menefee.

The move from BlackBerry represents a shift in enterprise mobile computing from predominantly email to enterprise business applications, says Vishal Jain, 
a mobile services analyst at 451 Research. For example, "mobile computing is getting closer to opening up ERP systems, which were traditionally accessed through desktops," Jain says. The BlackBerry simply isn't designed for app usage; by clinging to it, companies are held back from heading in the direction of computing.

2. Develop and enforce a mobile policy

When research firm Aberdeen Group surveyed 239 U.S. companies about their mobile device strategies this spring, researchers were particularly disturbed that 43 percent of the respondents permitted their employees to use mobile devices that don't comply with the company's mobile policy.

Additionally, many companies don't have mobile policies that reflect the app-centric and Web-centric reality of iOS and Android. With the increased adoption of bring-your-own-device and choose-your-own-device approaches, it's now paramount to have those policies in place. That way, users know what they're permitted to do and how they're expected to safeguard company information, says Andrew Borg, an Aberdeen research director for mobile.

It's baffling that companies would create a mobile device policy and not enforce it, but it's clearly a common occurrence. That has to change, Borg says.

RIM: 'BlackBerry 10 is a game changer'

 
 BlackBerry 10 OS could change the game or kill off another player.

BlackBerry-maker RIM may be facing continued losses and deep uncertainty as it readies its first BlackBerry OS 10 smartphone, but if nothing else, the company has a sense of humor.

And some musical know-how among its ranks. Today's BlackBerry 10 Jam session for developers kicked off with a music video spoof of Tom Petty's "The Waiting," substituting Petty's original lyrics for those describing BlackBerry 10's progress.

"It's not quite ready yet," Alec Saunders, RIM's vice president of developer relations crooned from the projector. "Android and iOS, they're no good for you. So grab those APIs..."

Underpinning the light tone is the meat of the matter, that after two years of development, RIM has no new OS to share, and that Android and iOS are the beacons of success.

So began RIM's message to developers: the press has been negative. The myths are wrong. You can make money building apps for us.

Apps up 250 percent
To entice any on-the-fence programmers, Dr. Ronjon Nag, who heads up BlackBerry AppWorld and West Coast development, painted a picture of excitement among developer partners, who he said have been showing off working BlackBerry 10 apps they wanted him to check out.

The submission and participation numbers are higher than ever, too, Nag said, with more than 250 percent new developers joining the BlackBerry App World storefront in the past year. Nag added that the number of submitted PlayBook apps increased 250 percent in just the last quarter.

"If you make $1,000 [selling apps] on your own," Nag said, "you'll make $10,000 with us. Guaranteed."

'You have to get it right'
RIM's Nag assured attendees that "BlackBerry 10 is a game-changer for RIM, and a game-changer for the industry," yet some cracks still showed.

RIM's team said that application partners do ask for "clarification" on damning news items like RIM's widespread layoffs (RIM told them layoffs were a reality, but the BB10 team was growing.) They also hinted at industry pressure to produce a knock-out debut device.

"You have to get it right," Martyn Mallick, vice president of global alliance and business development, said about the forthcoming BlackBerry 10 smartphone. "There's no opportunity to bring something to market if it's not great."

Good words to live by, but what about BlackBerry Tablet OS and the BlackBerry PlayBook, I asked? By most reviewer and consumer accounts, the PlayBook came to market long before it was great.

After a long sip of water, Mallick responded, "We've heard that."

RIM is absolutely aware that after two years of development, the BlackBerry 10 platform will have its make-it-or-break-it moment before the end of 2012. Of course, Mallick remains outwardly hopeful.

"BlackBerry 10," he said, "is where we regain our momentum."

The developer hopefuls apparently flocking to RIM's new platform clearly hope he's right.
 

BlackBerry Curve 9320 review,

The BlackBerry Curve 9320 is RIM’s £149 bid to win first time smartphone users with smartphone basics, decent battery life and integrated BBM for social feeds


The BlackBerry Curve 9320 wants to be as successful with the youth market as previous models proved to be a few years ago off the back of celebrity endorsements, clever marketing and Gossip Girl product placement.

Today, the BlackBerry Curve 9320 faces competition from cheap Android phones like the Huawei Ascend G300, LG Optimus L3 and even the BlackBerry-style Nokia Asha 201.
BlackBerry Curve 9320: Build

The trademark BlackBerry design won’t surprise anyone. There’s a neat, classic and responsive keyboard at the heart of the smartphone, given as much presence as the 2.44 inch screen.

Minor changes include the sensible migration of the headphone socket to the top of the body rather than the side and a BBM button on the left hand side of the body for fast access to the service which remains the key USP of all RIM products.

Compared to other BlackBerry smartphones, the BlackBerry 9320 feels chunky yet lightweight. Measurements clock in at 109 x 60 x 13.9mm and it tips the scales at just 103g. Overall, the BlackBerry Curve 9320 mimics the business centric, plastic feel of older models and doesn’t look stylish or high-tech but is designed purely for function.
BlackBerry Curve 9320: Features

Despite the budget price tag, this is the first BlackBerry to arrive with BlackBerry 7.1 which allows BBM to integrate with other apps like Facebook. Preceding the revolution that RIM is promising with BlackBerry 10, it’s a minor overhaul but important and a welcome addition that gives the BlackBerry 9320 kudos for upgrading BBM fans.

The 3.2 megapixel camera is average but does feature a flash which isn’t guaranteed at the price point. Inside, a 1450mAh battery is a welcome bonus and the MicroSD slot means adding a cheap MicroSD card (up to 32GB) is a no-brainer upgrade for music fans.

The FM (RDS) Radio works well and while basic, it’s a great bonus over many rivals which rely on patchy 3G for radio use. The homescreen is pre-loaded with useful apps too: Facebook, Twitter, Virgin Trains as well as a basic but functional map app and less important OK and ESPN apps. Connectivity options are good, with HSDPA 3G skills alongside A2DP Bluetooth.
BlackBerry Curve 9320: Screen

At 2.44 inches and 320 x 240 pixels, the BlackBerry Curve isn’t going to win any awards for screen quality as rivals offer either a much bigger screen or a higher resolution screen.

That said, the screen is clear and bright but lacks detail on many websites. Custom apps fare much better and mean that they’ll naturally be used more frequently than the browser because while menus and apps are clear, the screen simply struggles to present complex sites.
BlackBerry Curve 9320: Performance

The 3 megapixel camera is functional rather than fun and the web browser is just about usable but, in 2012, looks terribly dated against touchscreen smartphones with big displays and fast Android browsers.

It’s a major sticking point and navigating many websites now feels like using your feet to pilot a car. The overall experience for apps, texting and emails is very fast with little lag, however and BBM naturally works better than before.

If you rule out browser use, the BlackBerry Curve 9320 is a decent keyboard driven smartphone but the pure power of rivals like the Huawei Ascend G300 and LG Optimus L3 blow it out of the water.

Games and intensive media apps on rival Android smartphones will embarrass the BlackBerry Curve 9320 at every turn and in a serious, productivity sense, the Nokia Lumia 710 offers competitive Windows Phone functions and a higher spec. Call quality has always been solid on BlackBerry smartphones and it’s great here, offering very clear audio for the caller and receiver.


BlackBerry Curve 9320: Battery
The 1450 mAh battery gives a couple of days of intensive use and, for many, this will be a major plus over rivals and high-end options.
BlackBerry Curve 9320: Verdict

RIM no longer produces smartphones that compete with the desirability of Apple products and the younger market which once craved BBM is now rapidly migrating to cheap yet stylish Android smartphones and iPhones which now boast iMessage, a more than capable BBM rival.

The BlackBerry Curve 9320 is average in almost every way but will still appeal to BlackBerry fans and anyone after a best in class keyboard and upgraded BBM. As a smartphone, it’s actually one of the simplest 

Raj Rajput  [  MBA ] 

Mobile Reviews Expert

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